Property management is a job that requires many skills. From communications and administrative skills to repair and maintenance skills, you never know what you may be called on to do from day to day. Modern property managers need to add a new skill to their repertoire if they haven’t already; they need to become social media savvy.
One of the best ways to promote your property and communicate with current, prospective, and former tenants is through social media. The way you handle social media for your property can make a big difference in your occupancy and retention rates. Take a look at some important social media tips for today’s property managers.
Make a Point of Responding to Reviews – Even Negative Ones
It’s easier than ever before for people to leave reviews of businesses that they frequent. both positive ones and negative ones. The same goes for tenants and living spaces. People often have strong opinions about where they live, and the ability to vent online is just a few clicks away at any time. Your community website is also where prospective tenants will go to find out more information about your community. The information that they find in the reviews or comments section can have a big impact on whether they decide to pursue a spot in your building.
Your best bet is to keep an eye out for any reviews. When they appear, leave a prompt, professional, and positive reply. That can be harder for negative reviews than it is for positive ones but stick to thanking complainers for their feedback, highlighting steps you’ve taken to address their issues, and reaching out to offer further dialogue to fully resolve any issues.
Boost Engagement By Sharing Relevant Community Issues
Is there an event coming up in the area that might interest your tenants? Is there a new business opening up from which your tenants are likely to benefit? Share it on your community site.
This shows your tenants that you care and are interested in their living experience and can also earn you some goodwill from local businesses who may appreciate being mentioned. What’s more, it sparks conversation and engagement which can make your site – and therefore your community – more relevant in search results and easier for prospective tenants to find.
Show Off Your Best Amenities
When prospective tenants go looking for a place to live, they’re looking for more than a floorplan. A community’s amenities are often the deciding factor when it comes time to make a decision, so make sure that your best amenities are on full display.
Have a sparkling blue pool? A well-equipped weight room? Drop off lockers for a premium laundry service like Tide Cleaners? Get pictures and post them to show people who are considering your community what they have to look forward to when they move in.
Tide Cleaners allows tenants to drop off and pick up their dry cleaning and other laundry without ever having to leave the community, saving them time and hassle. If you want your current and future tenants to reap the benefits of this premium amenity, reach out to Tide Cleaners today to find out about installation. It’s easy to give your residents the luxury of Tide Cleaners at your property.